ABOUT
Brands Without Borders is brand-first marketing consultancy dedicated to helping ambitious brands reach, settle and grow in the world's most exciting markets away from home with ease and confidence.
With a focus on China (for now), the fastest growing yet immensely unique market in the world, our mission is to drive growth for brands, no matter you're coming from China or heading there, through properly localised communication.
CHINA-BOUND
For ambitious global brands heading to the East
Ready to take your brand to China? Look no further. We offer everything you need to connect with the Chinese consumers. From on-the-ground market research and effective strategies, to meaningful campaigns and impactful creatives, we've got you covered.
WORLD-BOUND
For exciting Chinese brands going global
Building a brand? Not easy. Taking the brand to the world? Even harder. That's why our global strategy, design and marketing experts, come together to assist you develop, localize, and amplify your brand properly in your desired market, even away from home.
CORE
TEAM
FRANK YE
Client Service &
Strategy
Frank boasts a decade-plus track record in global journalism, cross-market digital advertising, branding, market research, and brand strategy. His client portfolio includes brands of varying scales, encompassing globally recognized powerhouses like Ford as well as nimble newcomers. Presently, he divides his time between London and Southern California.
London & California
Partnership
Yiqing brings over six years of professional experience to her roles as a Brand & PR Manager, Marketing Coordinator, and Artist & Label Manager in China. Her expertise spans prominent positions at NetEase, iFLYTEK, and StreetVoice, fostering deep connections within China's media industry. A graduate of the esteemed East China Normal University and the London School of Economics, Yiqing combines academic rigor with practical industry insights.
YIQING XU
Hangzhou
Business
Throughout his two-decade tenure in the advertising and branding industry, Jing has dedicated his expertise to numerous renowned brands. Among them are Oreo, China Mobile, HP, and Apple, where he played pivotal roles at different stages, contributing to their unprecedented growth in the Chinese market. Jing has accumulated valuable experience through his roles at esteemed companies such as Saatchi & Saatchi, TBWA, Baidu, and Landor.
JING WENG
California
Client Service &
Strategy
Jonathan is the perfect example of the most sought-after client-strategist, backed by over a decade of valuable experience in business and brand consulting. He has contributed his expertise to some of the world's largest brand consulting and advertising firms, including distinguished stints at Landor, Super Union, and Publicis. Notable brands on his extensive list of previous clients include Volkswagen, Nestle, Tencent.
JONATHAN XU
Beijing
ARIEL TSAI
Client Service & Business
Ariel, a seasoned digital marketing expert, eCommerce consultant, brand manager, and jewelry designer, brings her expertise from Taipei to London. With direct experience collaborating with Chinese eCommerce giants such as JD and T-mall, as well as engagement with popular Chinese social media platforms like WeChat, Little Red Book (Xiaohongshu), and Douyin, Ariel consistently positions herself at the forefront. Her focus is on empowering international brands to unlock their full potential within the Chinese market.
London
Client Service &
Strategy
Jonathan is the perfect example of the most sought-after client-strategist, backed by over a decade of valuable experience in business and brand consulting. He has contributed his expertise to some of the world's largest brand consulting and advertising firms, including distinguished stints at Landor, Super Union, and Publicis. Notable brands on his extensive list of previous clients include Volkswagen, Nestle, Tencent.
JONATHAN XU
Beijing
CORE
TEAM
FRANK YE
Client Service &
Strategy
Frank boasts a decade-plus track record in global journalism, cross-market digital advertising, branding, market research, and brand strategy. His client portfolio includes brands of varying scales, encompassing globally recognized powerhouses like Ford as well as nimble newcomers. Presently, he divides his time between London and Southern California.
London & California
Partnership
Yiqing brings over six years of professional experience to her roles as a Brand & PR Manager, Marketing Coordinator, and Artist & Label Manager in China. Her expertise spans prominent positions at NetEase, iFLYTEK, and StreetVoice, fostering deep connections within China's media industry. A graduate of the esteemed East China Normal University and the London School of Economics, Yiqing combines academic rigor with practical industry insights.
YIQING XU
Hangzhou
Business
Throughout his two-decade tenure in the advertising and branding industry, Jing has dedicated his expertise to numerous renowned brands. Among them are Oreo, China Mobile, HP, and Apple, where he played pivotal roles at different stages, contributing to their unprecedented growth in the Chinese market. Jing has accumulated valuable experience through his roles at esteemed companies such as Saatchi & Saatchi, TBWA, Baidu, and Landor.
JING WENG
California
Client Service &
Strategy
Jonathan is the perfect example of the most sought-after client-strategist, backed by over a decade of valuable experience in business and brand consulting. He has contributed his expertise to some of the world's largest brand consulting and advertising firms, including distinguished stints at Landor, Super Union, and Publicis. Notable brands on his extensive list of previous clients include Volkswagen, Nestle, Tencent.
JONATHAN XU
Beijing
ARIEL TSAI
Client Service & Business
Ariel, a seasoned digital marketing expert, eCommerce consultant, brand manager, and jewelry designer, brings her expertise from Taipei to London. With direct experience collaborating with Chinese eCommerce giants such as JD and T-mall, as well as engagement with popular Chinese social media platforms like WeChat, Little Red Book (Xiaohongshu), and Douyin, Ariel consistently positions herself at the forefront. Her focus is on empowering international brands to unlock their full potential within the Chinese market.
London
Client Service &
Strategy
Jonathan is the perfect example of the most sought-after client-strategist, backed by over a decade of valuable experience in business and brand consulting. He has contributed his expertise to some of the world's largest brand consulting and advertising firms, including distinguished stints at Landor, Super Union, and Publicis. Notable brands on his extensive list of previous clients include Volkswagen, Nestle, Tencent.
JONATHAN XU
Beijing
JONATHAN XU
Client Service & Strategy
Jonathan is the perfect example of the most sought-after client-strategist, backed by over a decade of valuable experience in business and brand consulting. He has contributed his expertise to some of the world's largest brand consulting and advertising firms, including distinguished stints at Landor, Super Union, and Publicis. Notable brands on his extensive list of previous clients include Volkswagen, Nestle, Tencent.
Beijing
PARTNER
AGENCIES
An italian agency with a chinese digital natives team and an on-site presence in Shanghai, will accompany you in choosing the best digital solutions for your brand.
A Shenzhen-based multi-disciplinary design studio specialising in visual identity, strategy, packaging, motion, digital experience and communications.
First Tone connects China and the UK through moving images. Whether you are looking for a Chinese-speaking team to carry out your film shoot in the UK, professional help with landing your commercial idea in China, or simply someone to translate your videos, First Tone has you covered.
Let’s
Talk
Discover how we can help
Business
Ariel, a seasoned digital marketing expert, eCommerce consultant, brand manager, and jewelry designer, brings her expertise from Taipei to London. With direct experience collaborating with Chinese eCommerce giants such as JD.com and T-mall, as well as engagement with popular Chinese social media platforms like WeChat, Little Red Book (Xiaohongshu), and Douyin, Ariel consistently positions herself at the forefront. Her focus is on empowering international brands to unlock their full potential within the Chinese market.
ARIEL TSAI
London