W1TTY is one of the fastest-growing FinTech companies in the world. Its mission is to "Unleash the Energy of Money." In 2023, W1TTY launched its premium product, W1TTY Borderless—a digital foreign exchange and cross-border transaction tool designed to facilitate a truly global lifestyle. They commissioned Brands Without Borders to assist in introducing W1TTY Borderless to the affluent Chinese market via social media.

Together with W1TTY's brand team, we first localized its visual and communication strategy, which is anchored in the vibrant pink color in which W1TTY Borderless cards are available, drawing on the findings from our research which revealed young, educated and affluent female presented the biggest opportunity. We then created and managed a series of well-rounded marketing campaigns to introduce the arrival of W1TTY Borderless with a loud bang.

Our work spanned from content marketing, paid media advertising campaign and influencer campaign.