After achieving great success in the EU, the UK, and the USA with its cutting-edge technology, premium materials, and unwavering commitment to the well-being of horses, our esteemed Italian saddlery client sought our assistance in launching their brand in the rapidly growing Chinese equestrian market. Collaborating with Erreplus and our partner agency, CDM Marketing, we undertook the task of localizing the brand to resonate with horse-riding enthusiasts in China.

Through the creation of a properly localized positioning and identity, Erreplus now distinguishes itself in the Chinese market, standing out amidst a sea of saddleries that often communicate in a similar fashion. This distinctive identity empowers the brand to effectively and powerfully convey its core assets and key messages to consumers and stakeholders in China.