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IDEAS
On this page, you will find our thoughts and insights on marketing, branding and communication in general in different markets, cultures and audiences. We hope it helps you navigate the complexities of cross-cultural and cross-market communication. Enjoy.
MUST-
KNOWS
Top 9 WeChat Public Account Post Editor: The Ultimate Guide for 2025
Learn how to effectively leverage WeChat Public Accounts for your business. Discover strategies that engage and convert your audience.
What is Bilibili: The Cultural Force of China's Younger Generation and Opportunities for Brands in 2025
Discover the essentials of Bilibili, China's leading video platform. Explore how its unique features and content can benefit your business.
What is Facebook?
Founded in 2004, Facebook has emerged as a transformative force in social media, connecting over 2.8 billion users worldwide. Beyond its...
What is Instagram?
Instagram, launched in 2010, has become a social media giant, boasting over a billion users globally. This photo and video-sharing...
LATEST
UPDATES
Top 9 WeChat Public Account Post Editor: The Ultimate Guide for 2025
Learn how to effectively leverage WeChat Public Accounts for your business. Discover strategies that engage and convert your audience.
Apr 49 min read
What is Bilibili: The Cultural Force of China's Younger Generation and Opportunities for Brands in 2025
Discover the essentials of Bilibili, China's leading video platform. Explore how its unique features and content can benefit your business.
Apr 311 min read
Xiaohongshu Matrix Account Strategy: Building from Scratch to Amplify Brand Value
Discover effective strategies to integrate Xiaohongshu into your marketing plan. Elevate your brand presence and connect with your audience.
Apr 29 min read
CHINA IN BRIEF (Feb 10, 2025): The OVERSEAS HOUSING Edition, Chinese Consumer News
Explore the latest trends in overseas housing for Chinese consumers. Discover how Chinese consumers are reshaping global real estate.
Feb 102 min read
Chinese Gold Jewelry Market: Understanding Consumer Motivations and Trends in 2025
Social Status: The Leading Driver of Chinese Gold Jewelry Purchases Understanding what drives Chinese consumers to purchase gold jewelry...
Feb 83 min read
CHINA IN BRIEF (Jan 27, 2025): The CHINESE NEW YEAR Edition, Chinese Consumer News
Discover the latest Chinese New Year trends in consumer behavior. Explore how young consumers are reshaping Chinese New Year shopping.
Jan 273 min read
Rednote vs TikTok: A Complete 2025 Comparison Guide to China's Top Social Platforms
Ultimate comparison of Rednote vs TikTok in 2025. Discover why Rednote is the go-to for lifestyle content and how it rivals TikTok.
Jan 156 min read
Rednote Verification Code Not Working? Here's Your Complete 2025 Troubleshooting Guide
Discover effective solutions in our 2025 troubleshooting guide for Rednote verification.
Jan 153 min read
(Updated 01/14/25) Master Rednote: Your Ultimate Guide to Creating a Powerful Presence on China's Hottest Social Platform
From setup to success: Everything you need to know about launching your verified Professional Account on Rednote (Little Red Book)
Jan 154 min read
CHINA IN BRIEF (Jan 13, 2025): The Consumer Tech Edition, Chinese Consumer News
Found these China market insights valuable? Share this newsletter with your colleagues and subscribe to get weekly updates on China's...
Jan 143 min read
CHINA IN DEPTH: The 10 New Rules of Chinese Consumer Culture in 2024
The Top 10 Trends of Chinese Consumer Culture in 2024
Dec 19, 20244 min read
CHINA IN BRIEF (DEC 15, 2024): The Food & Beverage Edition, Chinese Consumer News
Peet's Coffee and Aldi in China go budget, as Chinese bubble tea brand Chagee eyeing overseas expansion.
Dec 16, 20243 min read
CHINA IN DEPTH: Podcast Marketing in China, It’s Not Talked About Enough
Found these China market insights valuable? Share this article with your colleagues and subscribe to BWB's newsletter PEOPLE'S PARK to...
Dec 12, 20244 min read
CHINA IN BRIEF (DEC 9, 2024): Chinese Consumers News
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Dec 9, 20243 min read
CHINA IN DEPTH - Weee!: From WeChat Groups to $4B Success
An Intel chip designer ordered some delicious fish from a WeChat Group, and then he changed the Asian grocery market in the US.
Nov 22, 20243 min read
CHINA IN BRIEF - DEC 2, 2024
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Nov 22, 20243 min read
The Chinese Middle Class's Pursuit of Lightweight Outdoor
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Nov 22, 20243 min read
Building a Successful Xiaohongshu (Little Red Book) Account Matrix Strategy in 2024
Master the art of Account Matrix on Xiaohongshu. Explore how to build a network of interconnected accounts for greater brand impact.
Aug 24, 20246 min read
WeChat Marketing: Cracking the Official Account Algorithm for Increased Visibility
Unveil the secrets of WeChat's Official Account algorithm and boost your brand's visibility in China.
Aug 17, 20246 min read
How to Properly Set Up Your Brand's Professional Accounts on Little Red Book Social Media in 2024
Unlock the full potential of Little Red Book by setting up a Professional Account properly.
Aug 6, 20247 min read
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