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Also called Xiaohongshu, Little Red Book or simply RED. It's where brands turn social moments into sales magic - the platform that transforms everyday scrollers into your most passionate brand storytellers in China and beyond.

(​小红书)

REDNOTE


Features
 

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Beyond Instagram

Rednote is often compared to Instagram. But unlike Instagram’s photo-focused approach, Rednote combines detailed written reviews with visual content, creating a more comprehensive platform for product discovery and authentic recommendations.

Learn more about Rednote >

Urban Demographics

Rednote’s user base consists primarily of young,  urban consumers in top tier cities like Shanghai, aged 18-35, with over 300 million monthly active users who actively seek product recommendations and reviews. Although the app is currently female-centric, men are also joining. 

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Seamless Shopping

RedNote integrates content discovery with direct purchasing capabilities. The Rednote Shop, embedded in the app, allows brands to convert interest into sales through direct purchase links and in-app shopping features with only a few taps and never having to leave the app.

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OUR
SERVICES

We create and verify your brand's social media presence across platforms, ensuring professional profiles that reflect your unique identity.

Rednote Brand Account Set-Up

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Our expert team crafts engaging, platform-specific content that tells your brand's story and resonates with your target audience on Rednote and its recommendation algorithm.

Rednote Content Marketing

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We create and manage targeted advertising campaigns that maximize your ROI through data-driven strategies and compelling creative on Rednote.

Rednote Advertising

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We connect your brand with relevant influencers to create authentic partnerships that expand reach and build credibility, paid or unpaid alike.

Rednote Influencer Collab.

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REDNOTE IS WHERE AUTHENTICITY MEETS INFLUENCE

a digital garden where every post blooms into a purchase, and every review plants the seeds of consumer trust.

REDNOTE IN
NUMBERS

300 million

Monthy Active Users

A global community 

Rednote users can be found around the world, with 218 million being Chinese.

77.86%

Millennial & Gen Z

A young user base

39% of Rednote users are aged between 18-24, while 38% between 25-34.

79.1%

Female

A female-oriented app

An essential app for female-centric topics, from lifestyle to feminism. 

170,000+

Brands

A businesses' must

The powerful algorithm and advertising function enable global brands to grow with ease.   

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